NICE Ltd. stays a Buy as AI growth and low valuation boost its customer engagement software.

NICE Ltd. is rated a Buy due to strong AI-driven growth and a low valuation. Its AI and Self-Service Annual Recurring Revenue (ARR) rose 52% year-over-year, now making up 15% of its cloud revenue, indicating strong demand. Although margins are under pressure from investments in AI and expansion, solid cash flow and share buybacks offer downside protection. A possible sale of its Actimize unit could unlock value and allow NICE to focus more on its CXone platform and AI initiatives, providing capital for strategic growth.

NICE Ltd. holds a market cap of $6.34 billion and an enterprise value of $6.07 billion as of Oct 01, 2026 03:43 WIB on Pluang. The stock price is currently USD 111.33, showing a strong 1-day gain of 4.23%, reflecting active investor interest. Trading volume stands at 459,230 shares, with a typical hold time of 15 days among Pluang users, indicating moderate-term engagement with the stock.