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Netflix downgraded to Buy after soft Q3 and cautious Q4, with slowing growth and content concerns.

Company Fundamentals
20 Oct 2026
Seeking Alpha
View Source
Bearish
Netflix downgraded to Buy after soft Q3 and cautious Q4, with slowing growth and content concerns.

Netflix, Inc. has been downgraded from Strong Buy to Buy following a weaker-than-expected Q3 performance and cautious guidance for Q4. Revenue growth is slowing due to modest membership gains, price increases, and advertising revenue, while content engagement, especially in the US, remains a concern. Despite these challenges, Netflix trades at a reasonable valuation of 18 times earnings and maintains a margin of safety. Management aims for sustainable double-digit revenue growth, margin expansion, and new revenue streams, with recent price hikes not causing increased subscriber churn.

Following Netflix's downgrade from Strong Buy to Buy, the stock has seen a notable drop, trading at USD 64.75 with a 7.30% decline as of Oct 21, 2026, 07:35 WIB on Pluang. Despite this, investor interest remains strong with 94% of order activity on Pluang being buys, and typical holding periods averaging 127 days. The market cap stands at $290.85 billion, reflecting Netflix's significant presence in the media sector.

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Netflix shares drop 5% as revenue growth slows and company aims to boost viewing hours amid leadership changes

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