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Meta's AI model Muse reaches 3.6B users, boosting ad revenue and business agent growth.

Market News
14 Oct 2026, 17:45 WIB
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Bullish
Meta's AI model Muse reaches 3.6B users, boosting ad revenue and business agent growth.

Meta has successfully deployed its AI model Muse to 3.6 billion daily users across platforms like Facebook, Instagram, Messenger, and WhatsApp, significantly increasing daily AI usage by 60%. This large-scale distribution boosts Meta's advertising revenue, which rose 27.96% to $60.80 billion in Q2, and supports over 1 million businesses using AI agents for customer interactions and sales. Despite rising capital expenditures and legal charges, Meta maintains strong financial health with high margins and operating cash flow growth. The company's AI-driven business agents are expected to open new revenue streams, reinforcing Meta's competitive edge in AI and digital advertising for the coming years.

Meta's stock on Pluang trades at USD 746.25 as of Oct 14, 2026 22:02 WIB, down 2.13% for the day, approaching its 52-week high of USD 777.59 but well above the 52-week low of USD 525.72. Despite the recent dip, the company's market cap remains strong at $1.94 trillion, reflecting investor confidence in its AI-driven growth strategy. Pluang data shows a predominantly sell order activity at 84%, contrasting with a smaller 16% buy interest, highlighting cautious sentiment amid Meta's expanding AI initiatives.

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