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Microsoft launches AI-powered Surface Laptop Ultra to challenge Apple MacBook Pro.

Market News
08 Oct 2026
Proactive Investors
View Source
Bullish
Microsoft launches AI-powered Surface Laptop Ultra to challenge Apple MacBook Pro.

Microsoft unveiled the Surface Laptop Ultra, featuring Nvidia's RTX Spark superchip with AI capabilities and up to 128GB unified memory, targeting developers and creators needing high computing power. The 15-inch touchscreen laptop supports local AI model processing with up to 120 billion parameters and includes new Windows 11 features for hybrid intelligence. Microsoft also introduced a trade-in program for MacBook Pro users and enhanced security with Execution Containers to isolate AI agents. Pre-orders started with shipments from October 16, marking a strategic push against Apple's premium laptops.

Microsoft shares trade at USD 529.73 on Pluang as of Oct 08, 2026 22:21 WIB, near their 52-week high of USD 542.07. The stock shows a minimal 1-day change of -0.01%, with a market capitalization of $3.93 trillion. Pluang investors hold Microsoft shares for an average of 142 days, with current order activity favoring selling at 84%.

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