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Threads reportedly surpasses X in monthly users, but no revenue gains seen yet for Meta.

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22 Oct 2026
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Threads reportedly surpasses X in monthly users, but no revenue gains seen yet for Meta.

Meta CEO Mark Zuckerberg claimed that Threads has overtaken X in monthly active users, though Meta has not published specific user numbers to confirm this. Despite this user lead, Meta's financial results show no revenue benefit from Threads yet, as the app's advertising potential remains largely untapped. Comparisons between Threads and X user counts are complicated by differing metrics, and X still leads in key revenue-generating audiences like U.S. desktop users. The future impact of Threads on Meta's revenue depends on increased ad integration, which investors will watch closely in upcoming earnings reports.

Meta Platforms Inc shares are trading at USD 654.87 on Pluang as of Oct 22, 2026 23:21 WIB, down 6.11% in the last day. The stock's market cap stands at $1.78 trillion, reflecting its large scale despite the uncertain revenue impact from Threads. Investor interest remains strong with 68% of Pluang orders to buy, indicating confidence amid ongoing developments.

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