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Analyst sets $650 price target for Meta amid concerns over rising AI spending.

Analyst Insights
22 Oct 2026
Tony Dante
View Source
Bearish
Analyst sets $650 price target for Meta amid concerns over rising AI spending.

Scotiabank analyst Nat Schindler set a $650 price target for Meta Platforms, about 6.8% below its then-current price of $697.52. Despite Meta's strong revenue from Facebook, Instagram, and WhatsApp, investor concerns over increased artificial intelligence (AI) investment costs have pressured the stock. Meta's recent quarterly results and guidance exceeded expectations, but rising AI expenses weighed on investor sentiment. Meta's market cap stands at approximately $1.78 trillion, with shares showing slight gains amid volatility.

As of Oct 22, 2026 20:31 WIB, Meta Platforms trades on Pluang at USD 662.90, down 4.96% for the day. The stock's market cap remains at $1.78 trillion, consistent with the article's figure. Pluang data shows a strong buy interest with 68% of order activity favoring purchases, despite the recent price dip.

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