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Meta Platforms rated strong buy with $882 target, driven by ad growth despite AI costs and risks.

Analyst Insights
09 Sep 2026
Seeking Alpha
View Source
Bullish
Meta Platforms rated strong buy with $882 target, driven by ad growth despite AI costs and risks.

Passage Research initiates coverage of Meta Platforms with a strong buy rating and a price target of $882, highlighting the company's undervaluation and strong growth in its core advertising business. Meta's Family of Apps segment generates over 97% of its revenue, with rising average revenue per user (ARPU) and return on ad spend (ROAS) despite margin pressure from investments in AI infrastructure. While capital expenditures are high and risks include ongoing losses in Reality Labs, regulatory challenges, and economic sensitivity, the analyst expects margin declines to ease and earnings per share growth to accelerate by 2025, supporting a potential stock price recovery. Meta's stock has declined about 5% year-to-date, partly due to sector rotation away from major tech names.

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