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Meta shares rise 4% on strong AI agent Muse retention data; Snap up 3%, Reddit falls 3%.

Market News
12 Oct 2026
24/7 Wall Street
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Neutral
Meta shares rise 4% on strong AI agent Muse retention data; Snap up 3%, Reddit falls 3%.

Meta Platforms' stock rose 4% after new data showed its AI agent Muse retains 73% of new users the day after installation, outperforming OpenAI's ChatGPT initially. Snap also gained 3%, while Reddit's stock fell 3%, diverging from its peers. Challenges remain as some major websites block AI agents like Muse, limiting their functionality. Investors will watch if Muse can sustain user growth amid these hurdles and how Reddit addresses its decline.

Meta Platforms shares rose 4.05% to USD 747.79 on Pluang as of Oct 13, 2026 01:02 WIB, nearing its 52-week high of USD 777.59, showing strong momentum compared to Snap's 3.53% gain to USD 6.46, which remains well below its 52-week high of USD 9.09. Meanwhile, Reddit declined 2.26% to USD 156.22, far from its 52-week peak of USD 258.93, highlighting a contrasting performance within the media sector on Pluang at this time.

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