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Meta's AI app Muse hits 10M users with high engagement and $200+ average purchases.

Company Fundamentals
21 Oct 2026
TechCrunch
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Bullish
Meta's AI app Muse hits 10M users with high engagement and $200+ average purchases.

Meta announced that its AI app Muse has surpassed 10 million users, with 25% using it daily, boosting user retention. CEO Mark Zuckerberg highlighted that over 25% of engaged users shopping via Muse spend an average of more than $200 per purchase, a figure that surprised industry experts. Muse also supports personal productivity tasks and emphasizes strong data privacy features. Meta plans to scale Muse, improve cost efficiency, and expects it to generate more revenue per user than its current family of apps, aiming for profitability as usage grows.

Meta Platforms shares rose 4.00% to USD 721.99 as of Oct 22, 2026 04:11 WIB on Pluang. The stock shows strong investor interest with 68% buy orders and a market cap of $1.77 trillion. Typical holding time on Pluang is 128 days, reflecting medium-term confidence in the company amid its growing AI app user base.

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