Meta's AI companion app Muse has reached 10.9 million downloads globally, with 10.2 million in the US within 40 days of its launch, making it one of only a dozen apps to hit this milestone so quickly. Muse benefits from Meta's extensive marketing across its platforms and heavy advertising investment, accounting for 39% of Meta's ad spend in October. The app also shows strong user retention rates, outperforming competitors like ChatGPT and Claude, and has maintained top rankings on both the US App Store and Google Play. Muse's success highlights Meta's ability to leverage its ecosystem to rapidly scale new AI products, with potential for further growth as it expands beyond the US and Canada.
Meta Platforms Inc holds a market cap of $1.80 trillion and a dividend yield of 0.3% as of Oct 21, 2026, 00:21 WIB. Despite a 1.92% drop in its share price to USD 691.88, the stock sees strong investor interest with 62% of Pluang order activity on the buy side and a typical hold time of 128 days. This trading activity coincides with Meta's recent success in launching its AI companion app Muse, which has rapidly gained millions of downloads in the US.
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