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Meta Platforms rated Buy at $648 with AI-driven ad gains and a 2029 target of $920.

Analyst Insights
15 Sep 2026
Seeking Alpha
View Source
Bullish
Meta Platforms rated Buy at $648 with AI-driven ad gains and a 2029 target of $920.

Meta Platforms has received a Buy rating at a price of $648, with a valuation target of $920 by 2029 based on normalized earnings per share and a 20x multiple. The company has demonstrated that AI improvements have enhanced advertising engagement and conversion rates. However, the investment outlook now depends on Meta's ability to manage capital efficiency and normalize free cash flow after 2028. While AI initiatives like Muse and custom silicon offer additional growth potential, the core investment case does not rely on them becoming major successes. Meta's shift to long-term infrastructure commitments raises fixed costs and downside risks if ad revenue or utilization declines.

Meta Platforms trades at USD 658.93 on Pluang as of Sep 15, 2026, 15:21 WIB, down 1.00% for the day. The stock's market cap stands at $1.65 trillion, reflecting its large scale in the media sector. Despite the recent price drop, Meta remains well below its 52-week high of $780.25, indicating room for market fluctuations amid its AI investments.

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