French soccer star Kylian Mbappé has ended his nearly 20-year partnership with Nike and signed with Swiss sportswear brand On. Mbappé will collaborate with On to design high-performance football footwear and apparel, marking On's entry into the soccer market. The move reflects Mbappé's desire for change and a closer connection with his gear amid the sport's increasing intensity. On also announced former player Thierry Henry as director of football and Sydney Schertenleib to help develop soccer apparel.
Kylian Mbappé's switch from Nike to On marks a significant shift in the sportswear landscape. On Holding AG shares rose 1.39% to USD 27.64 as of Sep 21, 2026 19:22 WIB on Pluang, reflecting investor interest in the brand's new soccer ambitions. Meanwhile, Nike's stock showed a modest 0.17% gain to USD 35.57, holding a market cap of $52.68 billion and a dividend yield of 4.62% at the same time.
On Holding, a Swiss athletic shoe company, is expanding into the global football market by partnering with soccer star Kylian Mbappé, who leaves Nike after nearly 20 years. This marks On Holding's first venture into football cleats and apparel, lever...
Kylian Mbappé has ended his long-standing endorsement deal with Nike, which chose not to renew his contract, and signed with Swiss sportswear company On. This marks On's first major entry into football, alongside naming Thierry Henry as director of f...
French soccer star Kylian Mbappe has ended his 20-year partnership with Nike to join Swiss sportswear brand On, which is backed by Roger Federer. This move highlights On's ambition to expand into football, planning to launch its first football boots ...
Nike's stock has dropped 75% over five years, hitting a 12-year low, prompting CNBC anchor Joe Kernen to speculate that Berkshire Hathaway might consider buying the brand. Nike's market cap has shrunk to about $43.66 billion from a $264 billion peak ...
On Holding's stock rose 5% after French soccer star Kylian Mbappé became the face of its new football cleats and apparel line, marking the brand's first serious move into the football market dominated by Nike and Adidas. This move expands On Holding'...
