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Lululemon shares drop 18% as company cuts full-year forecast amid sales decline.

Company Fundamentals
04 Sep 2026
Stuart Mooney
View Source
Bearish
Lululemon shares drop 18% as company cuts full-year forecast amid sales decline.

Lululemon Athletica's shares fell about 18% after the company lowered its full-year financial forecast for the second time, reflecting ongoing challenges. In Q2 2026, total net revenue dropped 4% to $2.40 billion, with a 10% fall in comparable sales across major markets including North America and China. Despite a solid gross profit margin of 60.5%, higher expenses reduced operating income and net income per share declined. UBS analyst set a bearish price target of $106, signaling further downside risk for investors.

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