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Lululemon shares drop 18% as company cuts full-year forecast amid sales decline.

Company Fundamentals
04 Sep 2026
Stuart Mooney
View Source
Bearish
Lululemon shares drop 18% as company cuts full-year forecast amid sales decline.

Lululemon Athletica's shares fell about 18% after the company lowered its full-year financial forecast for the second time, reflecting ongoing challenges. In Q2 2026, total net revenue dropped 4% to $2.40 billion, with a 10% fall in comparable sales across major markets including North America and China. Despite a solid gross profit margin of 60.5%, higher expenses reduced operating income and net income per share declined. UBS analyst set a bearish price target of $106, signaling further downside risk for investors.

More News (LULU)

Retailers cut product lines to boost profits and manage inventory amid shifting consumer spending.

Retailers cut product lines to boost profits and manage inventory amid shifting consumer spending.

Major retailers like Dollar General, BJ's Wholesale Club, Lululemon, and Under Armour are reducing their product assortments to streamline inventory and improve profitability amid consumer spending cuts. These cuts help avoid excess markdowns and sta...

Market News
Bearish
1 day ago
lululemon's China sales fell 2% in Q2 due to PR issues and Tmall changes but shows signs of recovery.

lululemon's China sales fell 2% in Q2 due to PR issues and Tmall changes but shows signs of recovery.

lululemon athletica inc. experienced a 2% year-over-year decline in comparable sales in China during Q2, mainly due to a public relations crisis and changes in the Tmall 618 shopping event. However, when excluding Tmall's impact, lululemon's other sa...

Analyst Insights
Bullish
2 days ago
Lululemon revamps leadership with new roles but key positions remain open, says Jefferies.

Lululemon revamps leadership with new roles but key positions remain open, says Jefferies.

Lululemon Athletica has restructured its leadership by appointing Maggie Gauger as president and chief product officer and Joseph Godsey as chief operating officer, effective October 26. This move aims to improve product innovation and operational di...

Market News
Neutral
3 days ago
Investigation launched after lululemon's stock drops 17% on weak earnings and lowered guidance

Investigation launched after lululemon's stock drops 17% on weak earnings and lowered guidance

lululemon reported disappointing Q2 2026 results with lower-than-expected revenue and sharply reduced full-year guidance, blaming negative media, weak new product launches, and lower store traffic. Following this, the stock price fell 17.38%, prompti...

Market News
Bearish
3 days ago
Lululemon hires Athleta CEO Maggie Gauger as new chief product officer amid leadership reshuffle

Lululemon hires Athleta CEO Maggie Gauger as new chief product officer amid leadership reshuffle

Lululemon appointed Maggie Gauger, former Athleta CEO, as its new president and chief product officer in a newly created role, signaling a strategic focus on product innovation. This leadership change follows Heidi O'Neill's recent promotion to CEO a...

Market News
Bullish
4 days ago
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