Adeia inks multi-year license deal with L’Oréal for media IP to boost digital commerce experiences

Adeia Inc. has signed a multi-year license agreement with L’Oréal, granting the cosmetics giant access to Adeia’s media intellectual property portfolio. This portfolio supports technologies for personalized, interactive digital experiences across streaming, advertising, and commerce platforms. The deal marks Adeia's expansion into digital commerce and consumer engagement sectors beyond traditional media. Adeia aims to enable next-generation personalized consumer experiences through its innovations.