US snacking market hits $198B as consumers crave bold flavors, functional benefits, and indulgent wellness snacks

Conagra Brands released its second annual Future of Snacking report revealing that snacking is now the largest eating occasion in the US, with a $198.2 billion market. Consumers are increasingly seeking bold flavors like sweet heat, with hot honey products growing 183% in three years. There is also strong demand for snacks offering functional benefits such as protein, energy, digestion, and hydration, which grew 12.7% to $19 billion in sales. Additionally, snacks combining indulgence with wellness, featuring simpler ingredients and fewer additives, now represent $69.4 billion in annual sales, highlighting evolving consumer priorities.

Conagra Brands currently has a market cap of $7.10 billion and offers a high dividend yield of 8.29%, reflecting its strong position in the consumer staples sector. On Pluang, CAG shares trade at USD 14.87 with a 1-day gain of 0.54% as of September 23, 2026, 20:13 WIB. The stock's enterprise value stands at $14.15 billion, and it sees a daily trading volume of 7,647,955 shares, with typical investors holding for about 95 days. This data provides a snapshot of Conagra's market standing alongside its expanding snack market influence highlighted in the report.