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One in three people globally now use generative AI, social media users hit 5.81 billion in 2026

Market News
21 Oct 2026
Meltwater And We Are Social
View Source
Bullish
One in three people globally now use generative AI, social media users hit 5.81 billion in 2026

The Digital 2027 report reveals that 3.24 billion people worldwide, or nearly 39% of the global population, actively use generative AI tools monthly, marking a 57.2% increase in one year. Social media users have grown to 5.81 billion, representing 69.9% of the global population, with users spending more time on platforms like YouTube, WhatsApp, Instagram, and TikTok. Traditional web traffic has declined as users shift to social media, mobile apps, and AI-powered platforms. This shift highlights new challenges and opportunities for marketers to engage consumers where they spend most of their time online.

The Digital 2027 report on generative AI and social media usage offers context for technology sector trends. For readers following this sector, here is Pluang's market snapshot as of Oct 21, 2026 08:41 WIB: Among 150 priced Technology-sector US stocks tradable on Pluang, 130 rose and 19 fell today. Notable movers include SMCI (Super Micro Computer Inc) at USD 37.75 with a 17.60% increase and 87% buy order activity, BB (BlackBerry Limited) at USD 8.96 up 9.80% but with 99% sell orders, and MNDY (Mondaycom Ltd) at USD 101.03 rising 8.15% with 100% sell orders. Typical hold times range from 17 to 51 days.

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