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Kroger cuts 2026 sales growth forecast amid consumer shift to essentials and economic pressures

Company Fundamentals
11 Sep 2026
PYMNTS
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Bearish
Kroger cuts 2026 sales growth forecast amid consumer shift to essentials and economic pressures

Kroger lowered its 2026 full-year sales growth outlook for identical sales excluding fuel to 0.2%-0.8%, down from a previous 1.0%-2.0% forecast. This adjustment follows a weak second quarter where sales growth slowed to 0.2%, impacted by factors like reduced SNAP benefits, higher fuel prices, softer consumer confidence, and specific challenges such as the Inflation Reduction Act affecting pharmacy sales, a cyclospora outbreak, and egg price deflation. The company expects these pressures to continue through the year, reflecting cautious guidance amid a challenging macroeconomic environment where consumers prioritize essential purchases.

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