The Southwestern Athletic Conference (SWAC), Triple B Media, and Gray Media have partnered to broadcast SWAC athletic events free over-the-air on Gray Media's local TV stations in markets with SWAC schools. This expands access beyond the SWAC TV FAST channel, covering football, basketball, soccer, and other sports from SWAC's 12 member schools. The move aims to increase visibility for SWAC student-athletes and provide fans with more viewing options. Gray Media's involvement includes stations in Huntsville, Montgomery, and Jackson, enhancing local sports coverage.
The Southwestern Athletic Conference's new broadcast partnership provides context for media sector activity. For readers following US media stocks, here is Pluang's market snapshot as of Oct 20, 2026 21:11 WIB: Of 58 priced media-sector US stocks, 44 rose and 13 fell today. Notable movers include Zillow Group Inc Class A (ZG) at USD 32.53 with a 1-day change of +2.23% and 100% buy order activity, Telus Corporation Ordinary Shares (TU) at USD 8.47 with a +2.17% change, and New York Times Co (NYT) at USD 69.54 with a +2.16% change and a typical hold time of 83 days on Pluang.
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