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82% of consumers plan to buy private brands this holiday season, driven by value and seasonal trends.

Market News
12 Nov 2026, 16:02 WIB
GlobeNewsWire
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Bullish
82% of consumers plan to buy private brands this holiday season, driven by value and seasonal trends.

A new report from Advantage Solutions and Daymon reveals that 82% of consumers intend to purchase private brands during the 2026 holiday season. The report highlights how shoppers are balancing tighter budgets with the desire to celebrate, favoring private brands for their value and quality. Seasonal flavors and wellness trends are also shaping buying habits, with many consumers seeking to combine indulgence with healthier choices. Retailers are encouraged to innovate with private brand offerings to meet evolving consumer expectations and capitalize on growing demand beyond food categories.

Most consumers planning to purchase private brands this holiday season, here is Pluang's Consumer Staples sector snapshot as of Nov 12, 2026 20:21 WIB: Out of 63 priced US stocks, 41 rose and 18 fell today. Notable movers include MDLZ at USD 67.29 with a 0.88% increase and 100% buy order activity, JBS at USD 12.35 down 0.80% with 81% sell orders, and EL at USD 111.43 down 0.80% with 100% buy orders. Typical hold times range from 6 to 124 days among these stocks.

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