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JPMorgan and Morgan Stanley cut Apple price targets citing strong hardware but slowing Services growth.

Analyst Insights
03 Nov 2026, 14:28 WIB
Finbold
View Source
Neutral
JPMorgan and Morgan Stanley cut Apple price targets citing strong hardware but slowing Services growth.

JPMorgan lowered its Apple stock price target from $360 to $355, maintaining an Overweight rating due to strong hardware prospects, especially in Mac and iPad sales, despite moderating Services revenue growth and margin challenges. Morgan Stanley also cut its target from $355 to $350, highlighting concerns over slowing Services growth driven by weaker App Store performance and licensing issues. Both banks remain positive on Apple's long-term outlook, expecting a stronger hardware cycle to support future Services recovery, though supply constraints and AI impacts on Services pose uncertainties.

Apple shares are trading at USD 324.73 on Pluang, down 4.02% as of Nov 03, 2026 19:43 WIB. The stock's market cap stands at $4.94 trillion, with a 52-week high of $348.91 and a low of $246.54, reflecting significant price movement within the year.

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