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UBS upgrades JetBlue to Neutral but cuts price target amid losses and rising costs

Analyst Insights
19 Oct 2026
Gordon Thompson
View Source
Bearish
UBS upgrades JetBlue to Neutral but cuts price target amid losses and rising costs

UBS upgraded JetBlue Airways from Sell to Neutral, lowering its price target from $4.00 to $3.50 despite the airline's recent share price decline to a 52-week low. JetBlue reported a $141 million operating loss and a $247 million net loss in Q2, driven by a 20.8% rise in operating expenses despite a 14.5% revenue increase. Other analysts remain cautious, citing fuel costs and balance sheet concerns. JetBlue aims to achieve $850-$950 million in annual incremental EBIT benefits by 2027 but faces risks from elevated costs.

JetBlue Airways has a market cap of $1.10 billion and an enterprise value of $8.47 billion as of Oct 19, 2026 21:03 WIB. On Pluang, its stock price stands at USD 2.98, up 1.88% for the day, with a high trading volume of 35,777,981 shares and a typical hold time of 44 days. This trading activity provides context to UBS's recent upgrade and price target adjustment.

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