iQIYI sees 12% rise in daily viewing time during China's National Day holiday, led by TV and in-car streaming.
iQIYI, China's top online entertainment platform, reported a 12% increase in average daily viewing time during the National Day holiday from October 1 to 7, driven by strong content and multi-device usage. TV screens accounted for nearly 60% of viewing, while in-car viewing surged nearly 60% year-over-year, highlighting premium content's role in travel entertainment. Popular dramas, movies, and variety shows dominated engagement, with hits like "The Old Story of Yu Hong" and Stephen Chow's "Kung Fu Soccer" leading the charts. iQIYI also saw a 40% rise in interaction with AI-powered virtual characters and strong growth in micro animation and children's content. The company plans to continue enhancing content and AI-driven storytelling to keep users engaged both at home and on the go.
iQIYI's market cap stands at $974.67 million as of October 10, 2026, 11:42 WIB, with a daily trading volume of nearly 5 million shares on Pluang. Despite the positive content engagement reported during the National Day holiday, Pluang order activity shows a full 100% sell interest. The stock price is modestly up by 0.99% at USD 1.02, reflecting cautious investor sentiment amid the platform's strong user interaction metrics.
