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Steve Jobs' $10M bet on Pixar outpaced his Apple shares by 2006, reshaping his fortune.

Market News
25 Oct 2026
24/7 Wall Street
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Bullish
Steve Jobs' $10M bet on Pixar outpaced his Apple shares by 2006, reshaping his fortune.

After being forced out of Apple in 1985, Steve Jobs invested $10 million to acquire Pixar's graphics division from George Lucas. Despite early struggles and financial challenges, Pixar's success with Toy Story in 1995 turned Jobs into a billionaire on paper. When Disney bought Pixar in 2006, Jobs' Disney shares were worth significantly more than his Apple stock at the time, highlighting how his wealth was tied as much to Pixar/Disney as to Apple. By his death in 2011, the value gap narrowed due to Apple's stock surge, but Pixar's impact on Disney remained substantial.

Steve Jobs' legacy spans both Apple and Disney, with the latter rooted in his pivotal investment in Pixar. As of Oct 25, 2026 19:11 WIB, Apple trades near its 52-week high at USD 347.73, just shy of USD 348.22, while Disney is closer to its 52-week high at USD 112.52 versus a high of USD 116.65. Notably, Disney shares on Pluang see 100% buy activity compared to Apple's 82% sell activity, highlighting differing investor sentiment towards these two giants today.

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