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Coca-Cola innovates customizable drinks and dispensers to meet rising consumer demand for unique beverages.

Market News
22 Aug 2026, 15:00 WIB
CNBC
View Source
Bullish
Coca-Cola innovates customizable drinks and dispensers to meet rising consumer demand for unique beverages.

Coca-Cola is developing new equipment and customizable drink options, including dirty sodas and refreshers, to cater to changing consumer preferences and boost restaurant sales. The company is expanding beyond its traditional soda offerings with innovations like the Freestyle Mini dispenser and a new energy drink set for 2027 launch. These moves aim to capitalize on trends among younger consumers, especially Gen Z, who seek unique, Instagram-worthy beverages. Coca-Cola's strategy also supports its food service partners like McDonald's and Wendy's in enhancing their beverage menus to increase profit margins.

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