Roblox ads promoted caffeinated chips to kids as young as 5, violating its own policies and raising safety concerns.

Roblox featured ads for caffeinated potato chips called Banger targeting children as young as age 5, violating its policy against food and beverage ads to kids under 13. The ads appeared in a popular game with 2 billion visits before being removed. The chips contain caffeine equivalent to two cups of coffee, raising health concerns. Roblox has since tightened ad approval processes and is working with developers to comply with policies. Consumer watchdogs continue monitoring Roblox amid ongoing investigations into child safety issues on the platform.