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Hershey’s launches protein powder to attract health-conscious consumers amid weight-loss drug trend

Market News
23 Oct 2026
New York Post
View Source
Bullish
Hershey’s launches protein powder to attract health-conscious consumers amid weight-loss drug trend

Hershey’s is launching a new protein powder in January to appeal to health-conscious consumers who are eating fewer sweets, partly due to the rise of weight-loss drugs like GLP-1s. CEO Kirk Tanner is engaging with consumers to understand how to innovate snacks for this changing market, including expanding gum and mints to address side effects like "Ozempic breath." The company is also increasing R&D spending and exploring savory and portion-controlled snack options to stay competitive as the protein snack market grows rapidly. This move aims to revitalize Hershey’s sales after shares hit a 52-week low and to compete with rivals like Mars who are delivering new products.

Hershey Co shares trade at USD 169.50 on Pluang as of Oct 24, 2026 04:41 WIB, down 3.50% in one day. The stock recently hit a 52-week low of USD 157.61, showing ongoing pressure. Hershey's market cap stands at $35.29 billion, reflecting investor caution despite new product launches and innovation efforts.

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