Hasbro raises 2026 outlook as Magic: The Gathering revenue tops $600M

Hasbro Inc raised its 2026 financial outlook after reporting a 15% revenue increase in Q3 to $1.6 billion, driven by record sales from Magic: The Gathering, which generated $616 million in the quarter. The company now expects full-year revenue growth of 7% to 9% at constant exchange rates, up from 5% to 7%, and has increased its adjusted operating margin target to 27%-28%. Hasbro also plans to double its share repurchase target for the year. Strong performance from its Wizards of the Coast and Digital Gaming division, including new Magic releases and the mobile game Monopoly Go!, contributed to the growth, alongside gains in consumer products and entertainment revenue. Adjusted earnings per share rose to $2.90 from $1.68 a year earlier, supported by tariff refunds and cost savings, while the company returned $206 million to shareholders through dividends and buybacks.

Following Hasbro's optimistic 2026 outlook and strong Magic: The Gathering sales, the stock is up 5.68% on Pluang as of Oct 20, 2026 22:31 WIB, trading at USD 103.92. The company holds a market cap of $13.89 billion and a dividend yield of 2.84%, while Pluang order activity currently shows 100% selling interest. This reflects active investor engagement despite the recent price rise.