Harley-Davidson reported a 9% increase in North American motorcycle retail sales in Q3 2026 and a 5% rise globally, driven by North America and Asia-Pacific markets. The company reduced dealer inventory by 26% year-over-year and improved gross margin despite a 10% revenue decline due to lower shipment volumes. Net income fell compared to last year due to changes in financial services, but Harley-Davidson raised its full-year guidance for motorcycle sales and operating income. The company also added two new independent directors to its Board, signaling confidence in its strategic direction and growth prospects.
Despite Harley-Davidson's raised guidance and improved sales figures, its stock price on Pluang is currently trading near its 52-week high at USD 28.39, down 3.83% for the day as of Oct 29, 2026 18:11 WIB. The market cap stands at $3.07 billion, with a dividend yield of 2.54%. Notably, all Pluang order activity is selling, reflecting cautious sentiment despite the positive outlook.
