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Google tests direct buying from Flipkart via AI in India ahead of festive season

Market News
27 Sep 2026, 04:30 WIB
TechCrunch
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Bullish
Google tests direct buying from Flipkart via AI in India ahead of festive season

Google is testing a feature in India allowing users to buy products directly from Walmart-owned Flipkart through its AI services Gemini and AI Mode. Selected users see a 'Buy' button on certain Flipkart listings, enabling checkout without leaving the AI interface. This limited test includes items like smartphones and electronics and aims for broader rollout by October, ahead of India's major festive shopping season. The move highlights Google's push to integrate commerce capabilities into AI, enhancing the shopping experience beyond product discovery to actual transactions.

As of Sep 27, 2026 08:41 WIB, Alphabet Inc Class A (GOOGL) trades at USD 343.92 on Pluang, up 0.46% for the day with a market cap of $4.19 trillion. Walmart Stores Inc (WMT), owner of Flipkart, is priced at USD 107.98, rising 0.42% with a market cap of $856.69 billion. This data highlights investor interest in these companies involved in the evolving e-commerce and AI integration space.

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