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Google aims to control AI hardware like Apple, designing its own chips to boost AI performance and cut costs.

Market News
21 May 2026
24/7 Wall Street
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Bullish
pluang ai news

Google is shifting from relying on external partners to designing its own AI chips, following Apple's successful vertical integration model. This move aims to reduce AI training costs, improve performance, and strengthen control over its AI infrastructure amid soaring demand. Google's existing TPU technology and strong cash flow give it an advantage, but chip development remains costly and complex. This strategy could reshape the AI hardware race, emphasizing infrastructure over just software capabilities.

More News (GOOG)

Landmark lawsuit wins $6m against Meta and Google for addictive social media harming youth mental health

Landmark lawsuit wins $6m against Meta and Google for addictive social media harming youth mental health

Mark Lanier won a landmark $6 million verdict against Meta and Google, proving their platforms were designed to be addictive and harmful to children's mental health. The case, led by a young plaintiff named Kaley, exposed internal documents showing d...

Market News
Bearish
18 hours ago
Alphabet stock tests key resistance zone signaling potential bullish trend reversal.

Alphabet stock tests key resistance zone signaling potential bullish trend reversal.

Alphabet's stock is recovering after a recent pullback, supported by the 100-day moving average near $340. The stock faces critical resistance between $369.89 and $373.60, with a move above $373.60 expected to confirm a bullish trend reversal. An inv...

Technical Signals
Bullish
2 days ago
Alphabet rated 'Buy' with 25% upside on AI growth, ecosystem expansion, and Wiz acquisition synergies.

Alphabet rated 'Buy' with 25% upside on AI growth, ecosystem expansion, and Wiz acquisition synergies.

Alphabet (GOOG) receives a 'Buy' rating due to expected medium-term growth driven by ecosystem expansion and synergies from its acquisition of Wiz. The company's vertical business integration and asset consolidation are projected to protect and poten...

Analyst Insights
Bullish
3 days ago
Google Search hits record queries per second during World Cup after Argentina's winning goal

Google Search hits record queries per second during World Cup after Argentina's winning goal

Google Search experienced its highest-ever queries per second during the World Cup knockout round, specifically after Argentina scored their winning goal against Egypt. This surge highlights Google's continued dominance in search despite rising compe...

Market News
Bullish
4 days ago
Alphabet projected to sustain strong growth and profits, scoring 52.7 on the rule of 40 metric.

Alphabet projected to sustain strong growth and profits, scoring 52.7 on the rule of 40 metric.

Alphabet Inc. is expected to continue its strong financial performance with a projected 20.8% year-over-year revenue growth to $116.74 billion and a normalized net margin of 31.9%, resulting in a rule of 40 score of 52.7. Analysts foresee a 12.4% com...

Company Fundamentals
Bullish
4 days ago
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