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Google aims to control AI hardware like Apple, designing its own chips to boost AI performance and cut costs.

Market News
21 May 2026, 15:31 WIB
24/7 Wall Street
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Bullish
Google aims to control AI hardware like Apple, designing its own chips to boost AI performance and cut costs.

Google is shifting from relying on external partners to designing its own AI chips, following Apple's successful vertical integration model. This move aims to reduce AI training costs, improve performance, and strengthen control over its AI infrastructure amid soaring demand. Google's existing TPU technology and strong cash flow give it an advantage, but chip development remains costly and complex. This strategy could reshape the AI hardware race, emphasizing infrastructure over just software capabilities.

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