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Google expands AI-powered Search ads globally to boost revenue amid slowing ad growth

Company Fundamentals
29 Oct 2026, 00:48 WIB
TechCrunch
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Neutral
Google expands AI-powered Search ads globally to boost revenue amid slowing ad growth

Google is rolling out ads in its AI-powered Search internationally, aiming to create new revenue streams as traditional Search ad growth slows. Despite Alphabet's Q3 revenue rising 25% to $127.6 billion, Search ad growth decelerated to 12% year-over-year, down from higher rates earlier in the year. Google highlights that AI-enhanced ad formats, including conversational and multi-turn ads, show promising engagement, with click-through rates matching organic listings. CEO Sundar Pichai noted that AI features are changing search behavior, with longer, more complex queries and increased use of voice, images, and documents, signaling a shift in how users interact with Search. This expansion follows recent AI product launches and growth in Google Cloud and services revenue.

Alphabet's stock price on Pluang is currently USD 290.32, down 9.44% in the last day, reflecting some market reaction to the company's evolving ad strategy. The stock trades with a market cap of $3.90 trillion and sees a typical hold time of 88 days among Pluang investors. These figures are as of Oct 29, 2026, 05:01 WIB.

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