General Motors has revamped its certified used vehicle program, CarBravo, to compete with online used car retailers like Carvana and CarMax. The program allows Chevrolet, Buick, and GMC dealers to list certified used vehicles, including those from other brands, online nationwide. GM aims to drive more traffic to dealerships, converting about 38% of used car shoppers into new car buyers by offering warranties, service access, and competitive financing options. This strategy helps GM capture more profitable new vehicle sales and build long-term customer relationships amid rising vehicle prices pushing buyers toward used cars.
General Motors shares trade at USD 89.91 with a modest 0.29% gain as of Nov 10, 2026 19:43 WIB on Pluang. The company’s market cap stands at $76.11 billion, reflecting strong investor interest amid its efforts to convert used car shoppers into new vehicle buyers through its revamped CarBravo program. This strategy aligns with GM’s focus on capturing more profitable sales and enhancing customer loyalty in a competitive automotive market.
