The Federal Trade Commission (FTC) has requested information from Walmart, Uber, and seven other companies about their use of consumer personal data—such as location, browsing history, and income—to set individualized prices, wages, and job offers. This move aims to investigate how algorithmic and AI-driven pricing technologies may enable companies to charge different prices to different consumers, raising concerns about fairness and transparency. The FTC plans to publish a study to inform regulators and lawmakers, especially as personalized pricing laws gain traction at the state level. Some companies, like JetBlue, deny using personal data for pricing, while the FTC signals potential enforcement actions where consumers are unaware of such practices.
Walmart, the largest by market cap among the companies involved, trades at USD 118.74 with a slight 0.46% decline as of Oct 29, 2026 02:31 WIB on Pluang. Target shows resilience with a 0.30% gain at USD 148.45, while Uber is down 0.94% at USD 65.16. These price movements come as the FTC investigates personalized pricing practices among these firms, highlighting regulatory scrutiny in the consumer and technology sectors.
A class-action lawsuit filed by Elijah Baptist in Illinois accuses Walmart of selling shrimp bags that contain up to 11% less shrimp than advertised after removing the ice. The suit claims Walmart's packaging inflates weight with ice, a practice call...
Walmart announced three holiday sales events starting November 12, aiming to boost sales and help its stock surpass a $1 trillion market value. The company is focusing on aggressive price cuts funded partly by tariff refunds to attract shoppers, espe...
