Ford cuts starting prices and expands V-8 engine options for 2027 F-150 trucks

Ford is lowering the starting prices of some 2027 F-150 performance pickups, including a $4,000 cut for the Raptor and $5,300 for the Tremor, by removing certain standard features. Additionally, Ford will offer its 5.0-liter V-8 engine across all F-150 models, including premium King Ranch and Platinum trims, responding to customer demand for more engine options. These changes aim to boost sales and provide more choices amid industry affordability concerns and supply challenges from aluminum supplier disruptions. Ford also plans style updates and a new Carhartt edition for the 2027 F-150 lineup.

Ford shares trade at $13.61 on Pluang as of Sep 16, 2026 00:21 WIB, down 1.77% for the day. The stock's market cap stands at $55.27 billion, reflecting its scale in the consumer cyclical sector. Despite recent price cuts on F-150 trucks, Ford maintains a dividend yield of 4.33%.