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Firmly raises $15M Series A to expand AI-powered commerce platform and launches Ask Agent for easier merchant adoption.

Company Fundamentals
05 Nov 2026, 21:00 WIB
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Bullish
Firmly raises $15M Series A to expand AI-powered commerce platform and launches Ask Agent for easier merchant adoption.

Firmly secured $15 million in a Series A funding round led by Squarepoint Capital, with participation from J.P. Morgan Payments, Mastercard, and Samsung NEXT. The company provides a no-code platform that connects merchants to AI-driven shopping channels, simplifying integration across marketplaces and social platforms. Firmly also launched Ask Agent, a conversational shopping tool that enables merchants to offer AI-powered product discovery and checkout on their websites with minimal setup. This funding will accelerate global growth, helping merchants sell through multiple AI and digital channels while maintaining control over customer data and transactions.

Firmly's recent $15 million Series A funding and new AI shopping tool launch provide context for technology sector trends. For readers following Technology-sector US stocks on Pluang, here is the market snapshot as of Nov 05, 2026 20:52 WIB: out of 150 priced stocks, 46 rose and 101 fell. Notable movers include APPN at USD 58.00 with a 1-day change of +16.42% and 100% sell order activity, FSLY at USD 17.62 down 16.23%, and RELY at USD 23.15 down 14.51%, with typical hold times ranging from 20 to 54 days.

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