IBM has partnered with Scuderia Ferrari to transform the Ferrari fan app by integrating advanced AI technologies to enhance fan engagement and storytelling. The revamped app now offers features like AI-generated race summaries, interactive games, behind-the-scenes content, and an AI companion, aiming to make fans feel personally connected to the team. This partnership leverages the vast data generated during races to create personalized and immersive experiences for a diverse and growing fanbase, including many new female and Gen Z fans. The collaboration reflects a broader trend of tech companies using AI to deepen sports fan engagement and build long-term loyalty.
Ferrari N.V. has repurchased 43,000 of its common shares on Euronext Milan as part of the third tranche of its multi-year €3.5 billion share buyback program announced in 2025. The recent purchases, totaling nearly €14.8 million, are part of a broader...
Ferrari chairman John Elkann dismissed concerns about an AI bubble, emphasizing that market corrections won't halt AI's long-term development. He noted risks from a mismatch between heavy AI infrastructure investments and uncertain revenue models but...
