Ferrari's first fully electric vehicle, the 2026 Luce "Tailor Made" with chassis number 0, sold for $40 million at RM Sotheby’s Monterey auction. This unique model, customized through Ferrari’s Tailor Made program, features exclusive design details and finishes. The sale proceeds will benefit educational initiatives via the Ferrari Foundation, with the buyer’s premium waived. The car, built to U.S. specs, will be delivered in early 2027 and represents Ferrari's entry into the fully electric vehicle market, highlighting a significant shift for the luxury automaker.
Ferrari, led by CEO Benedetto Vigna, significantly outperforms Tesla in key financial metrics: return on equity (45.4% vs. 4.67%), return on assets (13.6% vs. 1.93%), and operating margin (31.1% vs. 1.41%). Vigna, a former semiconductor executive, ha...
Ferrari's classic cars at the Monterey auction sold for a median 58% premium over estimates, with some models like the Daytona SP3 and a unique Luce chassis far exceeding expectations. This strong demand from collectors supports Jefferies' Buy rating...
Ferrari's first all-electric car, the Luce, sold for $40 million at a charity auction during Monterey Car Week, far exceeding its $1.1 million estimate. This sale set a new record for the highest price paid for a new car at auction, with proceeds goi...
A bespoke model of Ferrari's first fully electric vehicle, the Luce, sold for $40 million at a charity auction, setting a record for the highest price paid for a new car at auction. The sale took place at Monterey Car Week, with proceeds benefiting F...
