Ferrari's first fully electric car sells for $40M at Monterey auction, marking a major EV milestone.

Ferrari's first fully electric vehicle, the 2026 Luce "Tailor Made" with chassis number 0, sold for $40 million at RM Sotheby’s Monterey auction. This unique model, customized through Ferrari’s Tailor Made program, features exclusive design details and finishes. The sale proceeds will benefit educational initiatives via the Ferrari Foundation, with the buyer’s premium waived. The car, built to U.S. specs, will be delivered in early 2027 and represents Ferrari's entry into the fully electric vehicle market, highlighting a significant shift for the luxury automaker.