Ethena Pay, a self-custodial neobank app using the USDe synthetic dollar and Avalanche blockchain, plans to launch in the US, UK, and Europe within three to four weeks after its beta release on September 1. The app offers peer-to-peer transfers, fiat onramps, and a Visa card with rewards up to 6% on balances and up to 10% cashback at select merchants. Initially launched in 48 countries excluding major Western markets due to regulatory challenges, Ethena Pay aims to grow demand for USDe beyond DeFi users. The company also plans to add Android support and multi-currency accounts soon.
Ethena Pay's upcoming launch in the US, UK, and Europe coincides with a challenging day for major cryptocurrencies on Pluang. For readers following cryptocurrency markets, here is Pluang's snapshot as of Sep 16, 2026 02:11 WIB: out of 50 priced major cryptocurrencies, 5 rose and 44 fell today. Notable movers include ALGO at Rp1.608 with a -6.84% change and 79% sell order activity, NEO at Rp37.112 down 6.80% with 100% sell orders, and SAND at Rp591 down 6.67% with a balanced sell/buy order split.
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