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Digital gold could unlock $700B in new demand by making gold more accessible and useful in finance.

Market News
20 Oct 2026
Kitco
View Source
Bullish
Digital gold could unlock $700B in new demand by making gold more accessible and useful in finance.

The World Gold Council (WGC) highlights digital gold as a growing market with potential to unlock up to $700 billion in new investment demand by improving accessibility, transferability, and utility of gold in financial markets. Despite tokenized gold currently representing a small fraction of the gold market, innovations like WGC's "Gold as a Service" platform aim to reduce costs and complexity, boost liquidity, and increase investor confidence. This infrastructure could allow gold to be used more efficiently as collateral and integrated into digital payments, attracting both institutional and retail investors, especially younger ones. Challenges remain, including market fragmentation and regulatory differences, but the WGC stresses the importance of maintaining gold's physical backing while embracing digital innovation.

The topic of tokenized gold and its potential $700 billion new demand is presented here with Pluang's market data as context. For readers following US stocks, as of Oct 20, 2026 23:21 WIB, 107 of 150 priced stocks rose while 42 fell. Among notable movers, XPEV gained 7.38% to USD 9.89 with a balanced 50% sell/buy order split and a typical hold time of 81 days, BB rose 6.25% to USD 8.67 with 69% buy orders and a 51-day hold, and NU increased 5.79% to USD 15.35 with 100% buy orders and a 53-day hold.

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