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ElevenLabs launches marketplace to license iconic historical and celebrity voices for ads and media.

Others
06 Aug 2026
PYMNTS
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Neutral
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ElevenLabs has introduced the Iconic Marketplace, a platform that allows brands to license the voices of famous historical figures and celebrities for use in advertising, narration, and other media. The platform connects brands directly with rights holders, ensuring ethical sourcing and approval for every commercial use. This service extends voice licensing to audio content at a commercial scale, similar to image and likeness rights, and includes voices reconstructed from archival recordings as well as living actors. While it guarantees consent and payment for licensed voices, the platform does not prevent unauthorized voice cloning elsewhere, highlighting ongoing challenges in AI-driven voice technology.

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