eBay jumps 5% as Morgan Stanley names it top internet pick for live commerce growth

Morgan Stanley named eBay its top internet stock pick, highlighting live streaming auctions as a key growth driver now accounting for over 40% of eBay's gross merchandise volume. eBay shares rose 5%, outperforming Shopify and Etsy, which also gained modestly. The firm raised eBay's price target to $132, citing improved operating profits after recent investments like the Depop acquisition. Investors will watch upcoming reports to see if live commerce growth is clearly reflected in eBay's overall sales figures.

eBay trades at USD 116.13 on Pluang, up 3.51% as of Oct 13, 2026 00:01 WIB, showing strong investor interest alongside Morgan Stanley's positive outlook. Shopify and Etsy also gained, with Shopify at USD 176.13 (+3.09%) and Etsy at USD 77.52 (+1.06%), reflecting broader enthusiasm in the e-commerce sector. eBay's market cap stands at $49.92B, well behind Shopify's $219.82B, highlighting different scales of these internet stocks.