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DraftKings stock dips as adjusted data narrows Kalshi's NFL prediction market lead.

Market News
25 Sep 2026
24/7 Wall Street
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Bearish
DraftKings stock dips as adjusted data narrows Kalshi's NFL prediction market lead.

DraftKings stock fell 2% amid new data from Needham showing Kalshi holds 76% of NFL prediction-market volume, while DraftKings' DKeX has just 3%. However, after adjusting for professional traders inflating Kalshi's volume, Kalshi's lead narrows to 67%, with DraftKings' share steady. DraftKings benefits from a broad sportsbook license footprint, which could become advantageous due to pending legal rulings on prediction markets. Investors should watch upcoming NFL weeks' volume data and legal developments for clearer insights on DraftKings' market position and potential growth.

As of Sep 25, 2026 21:01 WIB, DraftKings (DKNG) trades at USD 21.02 on Pluang, down 1.18% for the day with a market cap of $10.56 billion. Robinhood (HOOD) also slipped, priced at USD 119.27, down 1.28%, with a market cap of $108.62 billion. DraftKings' shares on Pluang show 100% buy order activity, reflecting investor interest despite the recent dip.

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DraftKings shows strong fundamentals and 54% stock upside despite promotional allegations.

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DraftKings Inc. enters the NFL season with strong fundamentals, maintaining a high and stable market share in sports betting. Its prediction market, DraftKings Predictions, is growing rapidly, helping offset competition from rivals like Kalshi. Altho...

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DraftKings used AI to target heavy gamblers with promos, raising ethical concerns about encouraging losses.

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