The Dogecoin Foundation terminated its exclusive trademark agreement with House of Doge on October 19, 2026, ending exclusivity and requiring House of Doge and its parent company to change their names by December 31, 2026. A new non-exclusive license now covers three specific 21Shares Dogecoin products, including the European Dogecoin ETP, while payment services and merchandise lose the license. House of Doge must pay a $400,000 exit fee to the Foundation, with a 10-trading-day cure period before the license could be revoked. This shift reduces House of Doge's control, introduces Dogecoin Labs as the new official partner, and maintains the naming rights for key regulated Dogecoin securities until October 19, 2029. Investors holding the European Dogecoin ETP should note the ISIN CH1431521033 to identify the affected product, but the trademark dispute does not impact the underlying Dogecoin holdings or price directly.
The Dogecoin trademark deal update provides context for cryptocurrency market activity. For readers following major cryptocurrencies on Pluang, here is the market snapshot as of Oct 25, 2026 21:41 WIB: out of 50 priced major cryptocurrencies, 17 rose and 32 fell today. Notable movers include ZIL (Zilliqa) at Rp34 with a -3.49% change and a typical hold time of 134 days, SAND (The Sandbox) at Rp864 with a -3.42% change and a typical hold time of 124 days, and COTI (COTI) at Rp186 with a -2.89% change and a typical hold time of 122 days. Pluang order activity shows mixed buying and selling patterns among these assets.
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