Deckers Outdoor rated Strong Buy with potential 60-75% upside amid strong cash flow and brand growth.

Deckers Outdoor is rated Strong Buy with a target price around $80 per share, trading at 11x forward earnings and offering a 9%+ earnings yield. The company holds $1.6 billion in cash, no debt, and is aggressively repurchasing shares, with $1.075 billion planned for FY 2026 and $338 million spent in Q1 FY 2027. Growth from the HOKA brand and profitability from UGG support the positive outlook, with management targeting 8-10% annual free cash flow growth, contrary to market expectations of decline. A reverse discounted cash flow analysis suggests the stock could be worth $131-$142 per share, implying a 60-75% upside if growth and margin targets are met.

Deckers Outdoor Corp currently has a market cap of $11.24 billion on Pluang as of October 10, 2026, 00:02 WIB. The stock price stands at USD 83.20 with a modest 0.78% increase in the last day. Trading volume is active at 3,010,945 shares, while the typical hold time on Pluang is 71 days, indicating steady investor interest around the time of the Q2 earnings approach.