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Dave Portnoy vows to hold Bitcoin despite losing millions after buying near $100,000.

Market News
04 Jul 2026
Crypto news
View Source
Neutral
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Dave Portnoy, founder of Barstool Sports, revealed he is down millions on his Bitcoin investment bought near $100,000 but vows to hold the asset even if it falls to zero. He admitted to repeatedly mistiming trades, selling before rallies, and now prefers to keep Bitcoin regardless of price drops. Meanwhile, opinions on Bitcoin's future remain divided, with Robert Kiyosaki predicting a major rise amid a financial crisis and Bitwise CIO Matt Hougan expecting a new bull market this fall driven by institutional investors. Portnoy's crypto involvement extends beyond Bitcoin, including meme coins like SafeMoon and JAILSTOOL, though some of these have lost significant value.

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