Citi launches Mastercard's Smart Subscriptions tool in UAE for better digital subscription management

Citi has introduced Mastercard's Smart Subscriptions tool in the UAE, allowing cardholders to manage all digital subscriptions via the Citi banking app. This is Citi's first global deployment of the tool and Mastercard's first in the Middle East. The tool enables users to view, pause, resume, and cancel subscriptions, enhancing transparency and control over subscription spending. This launch reflects growing digital subscription trends and aims to improve customer experience and payment ecosystem trust in the region.

MasterCard Inc trades at USD 565.73 on Pluang as of Sep 18, 2026 08:01 WIB, down 0.36% in one day. The stock's market cap stands at $497.35 billion with a dividend yield of 0.61%. Pluang order activity shows 62% selling and 38% buying interest, reflecting mixed investor sentiment around Mastercard's new subscription tool launch in the UAE.