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Circle's USDC teases DJ Khaled partnership, sparking backlash over his crypto past.

Market News
06 Oct 2026
Decrypt
View Source
Neutral
Circle's USDC teases DJ Khaled partnership, sparking backlash over his crypto past.

Circle's USDC account posted a photo of DJ Khaled in a Chelsea jersey with USDC branding, welcoming him to "team USDC." The post sparked criticism on Crypto Twitter due to Khaled's past involvement in a crypto promotion scandal where he paid SEC fines for undisclosed paid endorsements of the fraudulent Centra ICO. However, no official sponsorship or paid deal with Khaled was announced, and his appearance is linked to Chelsea FC's separate Roc Nation partnership. Despite the backlash, Khaled is legally free to work with crypto companies again, but the incident highlights ongoing sensitivity around celebrity endorsements in crypto.

The story about Circle welcoming DJ Khaled to 'Team USDC' is presented here with Pluang's market data for context. As of Oct 07, 2026 04:41 WIB, out of 50 major cryptocurrencies on Pluang, 9 rose and 40 fell. Notably, Basic Attention Token (BAT) was priced at Rp1.798 with a 1-day change of -5.14%.

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