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Circle faces backlash after DJ Khaled's USDC jersey photo revives 2018 SEC crypto settlement.

Market News
06 Oct 2026
Crypto Briefing
View Source
Neutral
Circle faces backlash after DJ Khaled's USDC jersey photo revives 2018 SEC crypto settlement.

Circle posted a photo of DJ Khaled wearing a Chelsea FC jersey branded with USDC, sparking backlash due to Khaled's 2018 SEC settlement over an undisclosed crypto promotion. Although Circle did not announce a formal endorsement or sponsorship, many perceived the post as one, leading to criticism. The incident highlights risks in celebrity crypto associations, especially given USDC's role as a major stablecoin with a $74 billion market cap. Circle's Chelsea sponsorship means anyone wearing the jersey can appear as an unofficial USDC promoter, underscoring the need for careful public relations and due diligence in crypto marketing.

The Circle and DJ Khaled USDC collaboration drew attention alongside Pluang's crypto market snapshot. For readers following the crypto sector, here is Pluang's market snapshot as of Oct 07, 2026 04:41 WIB: out of 50 major cryptocurrencies, 9 rose and 40 fell today. Notable movers include CAKE (PancakeSwap) at Rp42.953 with a 1-day change of -4.23% and a typical hold time of 75 days, EGLD (MultiversX) at Rp79.645 down 4.07%, and SAND (The Sandbox) at Rp1.184 down 4.02%.

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