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Circle secures USDC as Chelsea FC's front shirt sponsor from 2026/27, a Premier League crypto first.

Market News
28 Aug 2026
Blockonomi
View Source
Bullish
pluang ai news

Circle Internet Group has become the first cryptocurrency financial services company to secure the principal front-of-shirt sponsorship for a Premier League club, Chelsea FC, starting in the 2026/27 season. The USDC stablecoin logo will appear on Chelsea’s Men’s, Women’s, and Academy kits, marking a significant milestone in football's digital evolution. Chelsea sought around £65 million annually for the sponsorship, though exact financial terms remain undisclosed. Circle's FCA authorization ensures regulatory compliance, setting it apart from other crypto firms with Premier League partnerships limited to sleeve ads. The new kits will debut this Sunday at Stamford Bridge against Brighton.

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