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Ripple Prime CEO Marc Asch to leave, Noel Kimmel takes over amid $1.25B Hidden Road acquisition expansion

Market News
13 Nov 2026, 11:22 WIB
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Bullish
Ripple Prime CEO Marc Asch to leave, Noel Kimmel takes over amid $1.25B Hidden Road acquisition expansion

Marc Asch, founder of Hidden Road, will leave Ripple Prime by the end of 2026, about 14 months after Ripple's $1.25 billion acquisition of Hidden Road. Noel Kimmel, currently Ripple Prime's president and senior vice president, will take over leadership as Ripple expands its institutional brokerage and stablecoin infrastructure. Ripple Prime has grown its clearing volume to over $3 trillion annually and broadened its offerings into leveraged ETF financing and multi-asset prime brokerage. This leadership change supports Ripple's shift from a crypto payments firm to a broader financial infrastructure provider, potentially increasing demand for XRP and its stablecoin RLUSD in institutional markets.

Ripple's XRP holds a market cap of Rp1.192,12 trillion on Pluang as of Nov 13, 2026, 16:31 WIB, with a 24-hour trading volume of Rp45,3 trillion. Despite the leadership change at Ripple Prime, XRP's price is down 1.09% at Rp18.729, while buy orders slightly outweigh sell orders at 56% to 44%. The typical holding period for XRP on Pluang is 73 days, indicating moderate investor engagement amid Ripple's evolving financial infrastructure strategy.

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